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Building a Revenue Generating Engine: Post-Acquisition
Post-acquisition, resist rushing. Use a walk-jog-sprint approach. Start with people—chaos breeds fear, slowing revenue. Show empathy, communicate plans, and address concerns early. Next, standardize sales, marketing, and service processes to speed integration and scale. Finally, rationalize technology to boost efficiency, reduce cybersecurity risks, and unify the customer experience—then you’re ready to sprint.

A. Beth Kensington, MBA
10 min read
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